Perhaps one of Patagonia's most recognizable items is their Patagonia Baggies™. These multi-use, fast drying, shorts are a staple among environmentalists, and outdoor-lovers alike.
In order to further add to the reputation of the product, this campaign ensures that people with continue to choose Baggies™.
Patagonia has always had a focus on environmentalism and sustainability in the way they conduct their business. This campaign is no exception, and promotes Baggies™ while also criticizing littering and pollution.
Crisp, nature and people-focused photography and the simple tagline "Choose Baggies™ over Baggies" grabs the attention of the brand's existing client base, but it remains ambiguous enough to draw newcomers in. They can easily learn more by following the hashtag, #packitout.
For educational purposes only
