The term “magalog” comes from the combination of magazine and catalog. This issue, themed around the practices of reducing food waste, highlights guest chefs and journalists, provides interviews and educates readers all while simultaneously representing the product line at Whole Foods Market.
The intended visual style is accomplished through crisp bright photography, and grungy, collage-based imagery. Special attention is applied to typographic treatments and unconventional grid structure.
for educational purposes only
